What Does Insanely Happy Customers Mean in Other Languages?

coca-cola-translationRecently, Coca-Cola did a translation test to find out what their trademarked tagline meant in various languages and found it has various meanings for different cultures; some good and some not so good. So we got the idea to translate our brand philosophy, “Insanely Happy Customers”, and see what translations we could find.

These are the languages we translated to:

  • FRENCH: Madly Happy Customers 
  • GERMAN: Incredibly Happy Customers  
  • ITALIAN: (same) Insanely Happy Customers
  • SPANISH: Immensely Happy Customers
  • PORTUGUESE: (same) Insanely Happy Customers
  • KOREAN: So Happy Customers
  • SWEDISH: (same) Insanely Happy Customers
  • JAPANESE: Insane, Customers
  • ARABIC: Lunaticly Happy Customers
  • DUTCH: Insanely Satisfied Customers
  • RUSSIAN: Terribly Happy Customers  

As you will see, some of these translations are the exact same or very similar to the way we use the phrase, but there are some oddities depending on the cutlture in which you translate. For instance, “lunaticly” is not a word often used in American English. “Madly” is a word that’s understood in Americanized English, but usually has the translation of being angry or upset rather than a word used to express joy. In Japanese, the translation came out to be 2 separate words sounding like we have and strive for “crazy customers”, which was by far the most entertaining translations we had.

All in all, we think Insanely Happy Customers had a far better translation test than our friends at Coca-Cola.

  • Article by: Nichole Shores, AJ Adhesives Marketing Director & Insanely Happy Customer Branding Director
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MDM: AJ Adhesives Takes Service to New Level – Sets lofty goal of making customers “insanely happy”

In 2015, MDM is recognizing distributors that are innovative in their approach to their markets. St. Louis, MO-based adhesives distributor AJ Adhesives Inc. was selected as an MDM Market Mover for its creative approach to customer service, which includes a trademarked tagline and even a theme song.

AJ Adhesives is proud to share MDM’s press release for being a  2015 Market Mover. Read the full article here!

AJ Adhesives Takes Service to New Level

Find out more about our Insanely Happy service on our Facebook page!

AJ Adhesives • Mid-America Packaging

Do You Know How to Check Your Liquid Glue This Freeze Season?

Freeze Season Is HereWith freeze season here it’s important to know how to protect your liquid products. This winter please be sure your receiving department knows to do the following before signing the carrier’s delivery receipt.

When a liquid adhesive arrives, open the container and examine the contents for the following conditions:

  1. Check to see if the adhesive temperature has gone below 32°F or 0°C
  2. Does the product look coagulated resembling cottage cheese
  3. Is there water separation in the product
  4. Is the product hard and frozen

*If freeze indicator was used you must still check the product as mentioned above. 

If you discover any of these conditions and the Bill Of Lading is marked “Protect From Freezing” reject the shipment and state your exception in writing on the delivery receipt. If you choose to receive the shipment, you assume responsibility for the condition of the freight received. If you discover a problem after the carrier has left, call the carrier and request an immediate inspection. For other questions, call your AJ Adhesives Customer Service Representative at 314.652.4583.

Keep In Mind:

  • Place purchase orders early in the week so the product is not in transit over the weekend
  • Be sure to always keep liquid adhesives in storage areas at or above 55°F and away from open doors, cold areas, or any areas exposed to cold conditions
  • Please be sure to inspect all liquid adhesive products upon delivery in the presence of the carrier’s driver to ensure there is no evidence of frozen product. If this is not done, and the receiver accepts the goods, it is assumed the goods are not frozen at the time of delivery and it becomes the responsibility of the consignee
  • Order truckload quantities when possible to receive additional heat protection
  • Transit times may vary due to unpredictable weather/road conditions; encourage customers to buffer transit to ensure timely delivery

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                                    AJ Adhesives • Mid America Packaging 

Order Today / Ship Today!

AJ glue header We LOVE to ship everything the same day it is ordered. One of our IHC™ philosophies is, Order Today / Ship Today! When we get an order and see that we have the product stocked, we ship it the same day to deliver to you as quickly as possible! No matter how big or small the order is we make sure it gets out! Need totes or skids of product to ship same day? No problem! Get us your order and we always do our best to ship it the same day.

Shipping

We also honor requested delivery dates. If you request to have your product by a specific day and no sooner, we honor that delivery date. We understand you have specific needs and we are more than happy to accommodate.

ORDERING TIP!: Do you notice that your adhesive orders need to be back ordered in each time you place your order? Talk to your sales rep about getting your product stocked for regular scheduled ordering or to try a new product that we always have available.

For more ordering tips and information check out more of our IHC™ blog posts

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